What is the larger purpose and impact of this role?
“Book by the Hour” is a misunderstood term in Indian context, often looked down due to negative perception built about it traditionally. Content is going to be the centre of the marketing efforts at MiStay and will be pivotal in changing this perception while building a highly engaged loyal customer base.
Content Marketing Manager will take ownership over MiStay’s content strategy and play crucial role in building MiStay’s brand and attaining growth.
What would be my responsibilities?
Content Strategy Development: Develop the content marketing strategy in alignment with the marketing, growth and branding goals of company while experimenting in different forms and content mediums
Content Creation & Management: Generate engaging content and visuals as per the plan for different mediums such as blogs, videos, infographics, e-book, podcasts, case-studies, etc., manage other content writing interns/ freelancers
Content Distribution & Social Media Management: Develop and execute the content distribution plan, drive engagement through discussions in various forums, ideate and execute engaging social media campaigns geared towards branding and growth
What type of a candidate will succeed in this role?
Passion for content marketing
Experience in content marketing, social media & SEO
MiStay is founded by alumni of IIT Madras and backed by Axilor Capital, Kris Gopalakrishnan (Founder of Infosys) and various industry professionals. Currently operational in 30 Cities in India with over 300 hotel partners, MiStay has been featured as "Top 5 Websites globally for Hourly or Day-use Hotels" and is one of the fastest growth travel-tech startup in the country. At MiStay, everyone gets the opportunity to participate and contribute to overall growth strategies of the company apart from the core responsibilities, while working in an extremely entrepreneurial environment.