What is the larger purpose and impact of this role?
Flexible hotel booking is an entirely new phenomenon with very people being aware of this concept, even though most travellers have faced the problem with rigid full-day booking. Especially in India, where the concept suffers with taboo & stigma associated with the concept, bringing behaviour change in travellers so that “pay for the hours you stay” becomes the norm and “full-day bookings” becomes a history will be an extra-ordinarily challenging task.
Growth Marketing Strategist will be responsible to building brand authority of MiStay in this space, creating awareness about this among masses and making MiStay the face of the next generation of travel.
What would be my responsibilities?
Marketing & Growth Strategy Formulation: Developing the branding, marketing and growth plan of MiStay with emphasis on inorganic means; experiment and evaluate the different marketing and growth channels (digital as well as offline) and identify the optimal channels
Execution of Growth Marketing Plan: Take ownership of company’s growth goals, build and manage the marketing team (initially primarily interns) and work closely with product/ technology team to conceptualize and execute various growth initiatives as per the plan
What type of a candidate will succeed in this role?
Ability to lean fast
Understanding of different marketing channels such as SEO, SEM, SMM, content marketing, PR, offline marketing, strategic partnerships, etc.
Strong analytical aptitude to monitor and measure marketing effectiveness with data-driven approach
Highly creative and innovative bent of mind
Ability to lead team
MiStay is founded by alumni of IIT Madras and backed by Axilor Capital, Kris Gopalakrishnan (Founder of Infosys) and various industry professionals. Currently operational in 30 Cities in India with around 300 hotel partners, MiStay has been featured as "Top 5 Websites globally for Hourly or Day-use Hotels" and is one of the fastest growth travel-tech startup in the country. At MiStay, everyone gets the opportunity to participate and contribute to overall growth strategies of the company apart from the core responsibilities, while working in an extremely entrepreneurial environment.